milestones | Wunderwerk - more than organic

milestones

wunderwerk milestones


1999 – The idea of creating his own collection operating under the name ‘wunderwerk’ is born out of Heiko Wunder’s deeply held wish to develop the uncompromising products he stands for

2012 – The wunderwerk brand is registered in the trade mark register on 09.02.2012

2012 – As wunderwerk is formed, the ‘more than organic.’ slogan is defined as the company's main tagline. ‘more than organic.’, since, firstly, simply using cotton yarn is not enough to really be sustainable and, secondly, because the emphasis is of course on fashion

2013 – Rheinstoff GmbH & Co. KG, the company that designs and operates the wunderwerk brand, is founded

2013 – The first collection from wunderwerk for men and women launches

2013 – The ‘Don’t panic – it’s organic.’ slogan is established and one piece with a new version is incorporated within every collection

2013 – Delivery of uncompromising, sustainable, vegan jeans produced without toxic chemicals such as chlorine, potassium permanganate and featuring exceptionally low water consumption: no more than nine litres

2014 – Presentation of the first collection at Berlin Fashion Week (trade show: Premium)

2014 – July: opening of the brand’s first proprietary store in Düsseldorf

2014 – Introduction and development of the ‘organic. no plastic. fantastic.’ slogan and renunciation of plastic packaging for all jeans

2014 – Founding of Rheinstoff E-Commerce GmbH for the wunderwerk brand’s proprietary online shop/official web shop

2014 – Awarded the Federal ECODESIGN prize by Germany’s Environment Ministry

2015 – Shipment of the first vegan Selvedge Denim made from top-quality Italian denim

2015 – Winner of the ‘Best Business Women’ category at the PETA Vegan Fashion Awards

2015 – The first sustainable, compostable, plastic-free polybags/packaging created from cellulose enter production

2016 – October: the company opens its own retail store in the hip Prenzlauer Berg area of Berlin  

2017 – May: the company opens its own retail store in Berlin-Mitte, in the Hackescher Höfe complex

2018 – The company undergoes a restructure, with Heiko Wunder taking over all parts of the company

2019 – Attending NEONYT, the trade show for cool, sustainable fashion, at Berlin Fashion Week for the first time at Berlin-Tempelhof

2019 – April: the company opens its own retail store in Frankfurt

2020 – March: the company opens its own retail store in Westerland on the island of Sylt

2020 – August: relaunch of the homepage with information on the brand, sustainability and manufacturing processes, as well as customer information and the new online shop.

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Dont' Panic