milestones

1999

The idea of creating his own collection operating under the name ‘wunderwerk’ is born out of Heiko Wunder’s deeply held wish to develop the uncompromising products he stands for

2012

The wunderwerk brand is registered in the trade mark register on 09.02.2012
As wunderwerk is formed, the ‘more than organic.’ slogan is defined as the company's main tagline. ‘more than organic.’, since, firstly, simply using cotton yarn is not enough to really be sustainable and, secondly, because the emphasis is of course on fashion

2013

Rheinstoff GmbH & Co. KG, the company that designs and operates the wunderwerk brand, is founded
The first collection from wunderwerk for men and women launches
The ‘Don’t panic – it’s organic.’ slogan is established and one piece with a new version is incorporated within every collection
Delivery of uncompromising, sustainable, vegan jeans produced without toxic chemicals such as chlorine, potassium permanganate and featuring exceptionally low water consumption: no more than nine litres

2014

Presentation of the first collection at Berlin Fashion Week (trade show: Premium)
July: opening of the brand’s first proprietary store in Düsseldorf
Introduction and development of the ‘organic. no plastic. fantastic.’ slogan and renunciation of plastic packaging for all jeans
Founding of Rheinstoff E-Commerce GmbH for the wunderwerk brand’s proprietary online shop/official web shop
Awarded the Federal ECODESIGN prize by Germany’s Environment Ministry

2015

Shipment of the first vegan Selvedge Denim made from top-quality Italian denim
Winner of the ‘Best Business Women’ category at the PETA Vegan Fashion Awards
The first sustainable, compostable, plastic-free polybags/packaging created from cellulose enter production

2016

October: the company opens its own retail store in the hip Prenzlauer Berg area of Berlin

2017

May: the company opens its own retail store in Berlin-Mitte, in the Hackescher Höfe complex

2018

The company undergoes a restructure, with Heiko Wunder taking over all parts of the company

2019

Attending NEONYT, the trade show for cool, sustainable fashion, at Berlin Fashion Week for the first time at Berlin-Tempelhof
April: the company opens its own retail store in Frankfurt

2020

March: the company opens its own retail store in Westerland on Sylt
August: relaunch of the homepage with information on the brand, sustainability and manufacturing processes, as well as customer information and the new online shop.

2021

2022

2023

Juni: Rheinstoff GmbH & Co. KG, which primarily supplies retail customers, files for insolvency
October: Rheinstoff E-Commerce GmbH, which has been operating the online store since 2014, takes over the company's own existing retail stores and thus further expands the D2C business.
Award as employer of the future from the German Innovation Institute for Sustainability and Digitalization (DIND) and DUP UNTERNEHMER MAGAZIN
November: Opening of the company's own retail store in Kempen
December: Honored with a certificate from the Committee for the Environment, Climate and Consumer Protection of the state capital Düsseldorf for many years of consistent adherence to the sustainable mission and sustainable production of clothing